Vitality. Abundance. Renewal.
Rubí Lanjarón
A Living Museum of the Pomegranate
Rubí is an emerging cultural project rooted in Lanjarón, in the province of Granada, Spain - a land whose very name comes from la granada, the pomegranate.
At the meeting point of art, land, mythology, and community, Rubí envisions a future living museum dedicated to this ancient fruit - a symbol carried across centuries, cultures, and civilisations - reimagined as a place of encounter, learning, and slow beauty.
“La granada es corazón que late sobre el sembrado.”
- Federico García Lorca
What Rubí Is Becoming
Rubí is currently in its vision-building and fundraising phase.
The long-term vision includes:
Exploring the fruit’s botanical, cultural, and mythological life and its highly nutritious properties - from Persephone to Lorca, from orchard to ritual - in the heart of Lanjarón.
A living museum
An art gallery and shop
Showcasing original artwork and carefully made objects rooted in land, craft, and slow beauty.
Workshops and more
Art, craft, land-based practices, and seasonal rituals - open to locals and visitors alike.
A community garden and sanctuary from digital overload. Supporting wellbeing through food growing, rest in nature and skill sharing.
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Why Now?
We are living through a moment of collective fatigue: digital overload, sensory deprivation, and disconnection from land and craft and each other. At the same time, there is a growing demand for places that offer embodied experience - where people can taste, smell, touch, and feel culture rather than consume it at a distance.
Rubí responds to this moment as a Museum of the Senses.
Not a static institution, but a living ecosystem - where art, agriculture, mythology, and community meet.
“La granada es corazón que late sobre el sembrado.”
- Federico García Lorca
Rubí is conceived as a human-scale project: Offering an antidote to speed, noise, and extraction - grounded in care, beauty, and attention.
It is shaped to fit the rhythms, needs, and character of Lanjarón, rather than the demands of mass tourism or endless growth.
A Human-Scale Vision
Human-scale means:
Deep connection to the local community
Work that is personal, relational, and rooted
Economic activity that gives back as much as it takes
Growth that is careful, ethical, and sustainable over time
In Lanjarón, a town known for water, health, and renewal, Rubí aims to honour local knowledge and create value that stays close to home. Rubí is not just poetic - it’s a working alternative to extractive culture.
Impact for Lanjarón
Rubí is envisioned as a cultural destination that strengthens Lanjarón’s identity while aligning with ethical and sustainable tourism values.
The project aims to:
Attract visitors
seeking culture, depth, and meaning
Collaborate with artisans
growers, and makers from the region
Support free or low-cost
workshops for locals and community access to land
Become an international hub
for lovers of pomegranates and the Persephone Myth
Create local employment
across art, hospitality, and land work
Reinforce Lanjarón’s reputation
as a place of health, renewal, and innovation
This is not tourism at scale - it is tourism with roots, a place that shelters meaning in a fractured world.
“La granada es la sangre, sangre del cielo sagrado.”
- Federico García Lorca
Who Is Holding This?
Rubí is being developed by Association Alma, founded by Lizzie Woolfenden.
Lizzie is a professional photographer with a First Class degree in Visual Art, a former midwife, and a resident of the Alpujarras since 2018. Her work is deeply informed by land, myth and community-based practice.
Rubí is being shaped with openness and care, and actively seeks partnerships, collaborators, advisors, and allies - locally and internationally.
The Feeling
Rubí aims to leave people with a quiet but lasting sense of inspiration and nourishment - a feeling of having tasted something real, human, and alive.
“¡Quién fuera como tú, fruta, todo pasión sobre el campo!”
- Federico García Lorca
Join the Ecosystem
Rubí is still becoming. You are warmly invited to be part of its early life.
Join the mailing list - to follow the project as it grows
Donate to the crowdfunding campaign - to help bring Rubí into being
Follow Rubí on Instagram - for visual studies, process, and updates @Rubi_Lanjaron
Visit lizziewoolfenden.com - to get to know the person behind the project
Get in touch — with ideas, connections, support, or collaboration offers (lizzieluzwoolfenden@gmail.com)